About Lava Car Rental
We make renting in Iceland simple and stress-free, so you can focus on your adventure while we take care of the rest
Drive Iceland, The Easy Way
At Lava Car Rental, we believe that renting a car should be the easiest part of your trip. Since 2016, our family-owned company has been helping travellers explore Iceland with comfort, flexibility, and peace of mind.
We are a local Icelandic car rental company offering a wide range of vehicles, from budget-friendly cars to luxury SUVs, campers, and electric vehicles, all at competitive prices. Whether you’re travelling solo, with family, or in a group, we’ve got the perfect vehicle for your Icelandic adventure.
-
Simplicity
Easy booking, insurance always included.
-
Flexibility
24/7 self-service to fit your travel schedule.
-
Accessibility
No young driver fees, debit cards accepted.
-
Sustainability
Eco-friendly fleet and paperless process.
-
Hospitality
Friendly local support whenever you need us.
Our Journey
From a small local start-up to a well-established and trusted car rental in Iceland, here’s how we’ve grown:
-
2016
Launched with just 30 vehicles.
-
2018
Expanded to include campervans
for road trip lovers.
-
2021
Fleet grew to 250 vehicles.
-
2023
Launched 24/7 self-service. Expanded our fleet
to 500 cars, including electric cars.
-
2024
Moved into a new purpose-built
headquarters, growing to 800 vehicles.
Drive Iceland, The Easy Way
Our fleet of 800 modern vehicles, most under 2 years old, offers both manual and automatic options to suit every driver.
-
Economy Cars
Compact options like the Toyota Yaris, perfect for city trips.
Explore -
Family Vehicles
Spacious choices such as the Dacia Jogger.
Explore -
4x4 cars & SUV
From the affordable Dacia Duster to robust seven-seater SUVs.
Explore -
Campers
Fully equipped two-person campers for ultimate freedom.
Explore -
Luxury Rides
Premium comfort with models like the Toyota Land Cruiser.
Explore -
Vans
Group-friendly options like the Renault Trafic.
Explore -
Electric Cars
Eco-conscious choices, including Tesla Models.
Explore
Awards
We’re proud to be recognised both locally and internationally:
-
Iceland’s Leading Car Rental Company 2024
World Travel Awards
-
Fyrirmyndar Fyrirtæki 2024 Award (Model Firm)
Union VR, reflecting the exceptional well-being and satisfaction of our team.
-
Best Car Rental Company 2024
Business Concept Award
-
Car Rental Company of the Year 2024
CorporateLiveWire Innovation & Excellence Awards
-
Iceland’s Leading Car Rental Company 2023
World Travel Awards
-
Customer’s Favourite Car Rental Company 2023
Rentalcars.com Award
-
Best Icelandic Family-Owned Car Rental 2023
Business Concept Award
-
Nominee for Iceland’s Leading Car Rental Company 2022
World Travel Awards
-
Car Rental of the Year 2017
Northbound Award
Trusted by Thousands of Travellers
With thousands of positive reviews on Trustpilot and Google, we’re proud to be rated Excellent by travellers worldwide. Your satisfaction remains our priority, every trip, every time.
-
Markus
25-04-2025* * * * *The best rental experience ever. Process was very smooth, no hidden fees everything well explained. They even went out of their way to help!! If you planning to visit Iceland, they are the best choice. We rented Tesla model Y. Car was clean, with full charge.
-
Sachin Chaudhary
02-05-2025* * * * *I recently rented a car from lava car rental and the experience was exceptional from start to finish. The booking process was seamless. Upon arrival at the rental location, the staff was friendly, professional, and efficient, getting me on the road in no time.
The car was spotless, well-maintained. I appreciated the clear communication regarding rental terms, with no hidden fees or surprises. Returning the vehicle was just as hassle-free, with a quick inspection and a courteous farewell from the team.
I ’ll definitely rent from them again and highly recommend them to anyone in need of a car rental in Iceland -
Brendan A
15-09-2024* * * * *I have used Lava Car Rental twice now, and both times have been exceptional. They offer some of the best prices in Iceland and their service has always been top-notch. Cars are clean and function perfectly. Adding an instructional video on getting to the shuttle bus from the airport was the only issue I've had, and they have created that as well.
-
Amanda Hendricks
09-06-2024* * * * *We just got back from a two-week road trip around Iceland. Our rental vehicle from Lava Car was excellent! We were in a brand new Dacia Duster. It performed as expected. And we received great service from Lava. They even provided weather updates when a giant snow storm hit the country.
-
Leon Oudelaar
28-11-2024* * * * *Great services and friendly staff. Lava already was one of the better car rental services in Iceland and one of the few that would provide a 4x4 to people younger than 25 years. We had a new model Dacia Duster and had no troubles whatsoever.
-
Alyssa Primeau
11-05-2024* * * * *Lava Car rental was the best car rental experience we have had to date. They made everything super easy from start to finish. They pick you up straight from the airport to the car lot to get checked in. Everyone we encountered was super friendly which was so appreciated after a long day of travel. You definitely get a great car and service for a great price. Highly recommend and would definitely utilize them again! Thank you!!!
-
Ian Kane
09-01-2024* * * * *Excellent service. I was able to book with a debit card which suited me. A shuttle picked us up from the terminal and brought us to our vehicle. Smooth pickup with no issues. Likewise on return. The shuttle dropped us back at the terminal. Highly recommend.
-
Lee Fletcher
05-11-2024* * * * *We recently hired a vehicle and were very pleased with it. Great service from the team. Pick up from airport was fine once we figured out correct place to wait for shuttle bus ( our error). Smooth and quick handover and easy to exit the airport area. Drop off again was smooth and efficient Would highly recommend.
-
Daniel D
08-03-2024* * * * *Great user experience, from the website, that has all the information about a easy rental process, excellent prices and conditions, to the email updates with various information about driving around Iceland, to the great car and good communication. One of the best car rental companies we have worked with. Highly recommended. thanks for a great Iceland visit and experience!
-
QINGLIU YANG
26-09-2024* * * * *Very good experience, it was easy to find the pick-up location after arriving at the airport. It was only a few minutes away from the airport to the car rental company, and the staff was very enthusiastic. Everything went smoothly. The price was also very affordable.
Our Location
Our headquarters are strategically located just five minutes from Keflavík International Airport. With our free shuttle service, you’ll enjoy a seamless connection from your flight to your vehicle, ready to hit the road in no time.
