Privacy Policy


Privacy Policy for Lava Car Rental

At Lava Car Rental, we are committed to protecting your privacy and personal information. This privacy policy describes how we collect, use, and disclose your personal information when you use our website or services.

Information We Collect

We may collect personal information that you provide us when you make a reservation, or contact us for assistance. This information may include your name, address, email address, telephone number, driver's license information, payment information, and other information relevant to your reservation or request for service.

We may also collect non-personal information when you use our website or services, such as your IP address, browser type, and operating system.

How We Use Your Information

We collect two types of information from you on our websites, via email, and through our service providers and distribution partners: Personal Information is information that identifies you personally, such as your name and email address. We also collect Other Information that does not identify you personally, such as gender, country of residence, and other demographic information.

We use your personal information to provide you with our car rental services and to improve our services. We may also use your information to communicate about your reservation or send you promotional materials about our services. We may share your personal information with third-party service providers who assist us in providing our services, such as payment processors and IT service providers. We may also share your information with law enforcement or other authorities if required by law or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

In some instances, we may also ask for Other Information such as demographic data, including your country of residence, gender, age, travel habits, etc. We also use cookies (as discussed below) to collect information about the performance and usability of our websites.


Cookies are files with a small amount of data that are commonly used as an anonymous unique identifier. These are sent to your browser from the website that you visit and are stored on your computer's hard drive.Our website uses these "cookies" to collect information and to improve our Service. You have the option to either accept or refuse these cookies and know when a cookie is being sent to your computer. If you choose to refuse our cookies, you may not be able to use some portions of our Service.

Third-Party Cookies: We also use third-party advertising companies to serve ads while you are visiting our websites and we permit these companies to place and access their own cookies on your computer in the course of serving advertisements. Such advertisers do not have access to the information we collect through Lava Car Rental cookies. Other companies use of their cookies is subject to their own privacy policies and not ours.

Where is it used?

  • Booking system
  • Website Analytic Tools
  • Online Advertisement
  • Email Marketing

How we use and Protect Your Personal Information

We use your personal information in the following ways:

  • To provide you with the information you request about our products
  • To communicate with customers
  • To confirm your purchases
  • To provide car rental services
  • To send email marketing messages and information
  • To measure and track demographic details about our customers
  • To target the content on our website to more closely match your interests

Data Retention

We retain personal data about our customers for as long as we believe is necessary for the purposes for which it was collected, or unless otherwise allowed or required by law. We collect Personal Data for a number of purposes (see above) and may be required to retain it for legal (including tax) reasons for a period that is longer than the time we need or use the data for the purpose of providing our rental services to you. We maintain a data retention policy to cover all the Personal Data we retain across our systems. If you have any questions about the retention period applying to the Personal Data we collect about you, please send us an email at

Your Choices

You may choose not to provide us with certain personal information, but this may limit your ability to use our services.

You may also opt out of receiving promotional materials from us by following by contacting us directly at This process may take up to 30 days.

Data Controller

Name: Lava Car Rental

Address: Flugvellir 23, 230 Keflavik - Iceland

Contact Info: 

Data Security

We take reasonable measures to protect your personal information from unauthorized access or disclosure. However, we cannot guarantee the security of your data transmitted to us over the Internet.

Data Transfer

When your personal data is transferred to a country outside of the EEA, and that country is not subject to an EU adequacy decision, we will ensure your data is protected by appropriate safeguards (e.g., EU-approved standard contractual clauses, a Privacy Shield certification, or a supplier’s Binding Corporate Rules).

Changes to Our Privacy Policy

We may update our privacy policy from time to time. Lava Car Rental reserves the right to change this Privacy Policy by posting the changes on its website.

Contact Us

If you have any questions or concerns about our privacy policy or our use of your personal information, please contact us at