About Us

Who we are

Lava Car Rental Iceland

We at Lava Car Rental are a local and small family-owned car rental company based in Iceland. We were founded in 2016 and, since then, we have been offering a great selection of rental cars for your road trip to Iceland, including economy small cars, 4WD/SUV vehicles and campervans. From the beginning, our goal has been to provide you with the right rental car for your trip and make sure that you explore Iceland the way that you have always dreamed of.

Since we started, we have had the pleasure to serve different profiles of travelers. We have met adventure and independent travelers, budget-savvy groups of friends, families with kids traveling together, and customers who value quality and luxury - and we have helped them find the rental car that best suits their needs.

We put at your disposal a wide range of brand new cars of different categories, gear transmission, features and price ranges, always at affordable rates. Our headquarters are conveniently located just by Keflavik International Airport, and we are ready to welcome you for your trip to Iceland as you land.

We understand that a vacation in Iceland takes a lot of careful consideration and it is our pleasure to accompany you during the entire process. At Lava Car Rental, we make every effort to give you a professional service and ensure that the car rental is the easiest part of your trip. We receive the greatest reward daily when satisfied customers come in returning a car with a great story from their trip and a smile on their faces!

Our story


In 2022, our fleet is expected to grow bigger with around 500 vehicles in total.

We are also honored to mention that, this year, Lava Car Rental has been selected as a shortlisted nominee in the 29th annual World Travel Awards for Iceland's Leading Car Rental Company 2022 category.

Our team

Lava Car Rental began as 2 entrepreneurs and has now grown into a team, bound together by mutual respect, cooperation and openness. Today, our core team consists of over 20 members, both native Icelanders and internationals that participate in the success of your trip to Iceland at the different stages of your Iceland journey. 

Our team is formed by professional, service-minded people in different areas such as sales, marketing, customer support, mechanical and cleaning services. We are car enthusiasts with good knowledge of reliable vehicles, and our common goal is to help you have the best road trip in Iceland.

Lava Car Rental's team in Iceland

Why choose Lava Car Rental?

Despite being a small company, we are proud to say that we have successfully partnered with the largest car rental marketplaces in Iceland such as Guide to Iceland, Northbound and Rentalcars.com, just to name a few. In addition, we have received many positive reviews from our former clients, which you can read on Google and TrustPilot, and our priority is to continue giving you the best service on your trip to Iceland.

Lava Car Rental has received great reviews on Google and TrustPilot.

If you have any questions about renting a car in Iceland, you can reach out to us at info@lavacarrental.is or fill out the contact form below. You can also send us a message via Facebook, Twitter or Instagram. We're happy to help you pick the best car rental in Iceland vacation, as well as answer any questions you may have before you head off on an adventure!

Drop us a line!

Ready to rent your car in Iceland? We encourage you to try a search on our website to see the available vehicles for your dates. We look forward to welcoming you to Iceland!