About Lava Car Rental
We make renting in Iceland simple and stress-free, so you can focus on your adventure while we take care of the rest
Drive Iceland, The Easy Way
At Lava Car Rental, we believe that renting a car should be the easiest part of your trip. Since 2016, our family-owned company has been helping travellers explore Iceland with comfort, flexibility, and peace of mind.
We are a local Icelandic car rental company offering a wide range of vehicles, from budget-friendly cars to luxury SUVs, campers, and electric vehicles, all at competitive prices. Whether you’re travelling solo, with family, or in a group, we’ve got the perfect vehicle for your Icelandic adventure.
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Simplicity
Easy booking, insurance always included.
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Flexibility
24/7 self-service to fit your travel schedule.
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Accessibility
No young driver fees, debit cards accepted.
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Sustainability
Eco-friendly fleet and paperless process.
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Hospitality
Friendly local support whenever you need us.
Our Journey
From a small local start-up to a well-established and trusted car rental in Iceland, here’s how we’ve grown:
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2016
Launched with just 30 vehicles.
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2018
Expanded to include campervans
for road trip lovers. -
2021
Fleet grew to 250 vehicles.
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2023
Launched 24/7 self-service. Expanded our fleet
to 500 cars, including electric cars. -
2024
Moved into a new purpose-built
headquarters, growing to 800 vehicles.
Our Fleet
Our fleet of 800 modern vehicles, most under 2 years old, offers both manual and automatic options to suit every driver.
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Economy Cars
Compact options like the Toyota Yaris, perfect for city trips.
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Family Vehicles
Spacious choices such as the Dacia Jogger.
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4x4 cars & SUV
From the affordable Dacia Duster to the rugged Toyota Land Cruiser.
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Campers
Fully equipped two-person campers for ultimate freedom.
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Luxury Rides
Premium comfort with models like the Toyota Land Cruiser.
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Vans
Group-friendly options like the Renault Trafic.
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Electric Cars
Eco-conscious choices, including Tesla models.
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Awards
We’re proud to be recognised both locally and internationally:
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Runner-up - Iceland’s Leading Car Rental Company 2025
World Travel Awards
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Iceland’s Leading Car Rental Company 2024
World Travel Awards
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Fyrirmyndar Fyrirtæki 2024 Award (Model Firm)
Union VR, reflecting the exceptional well-being and satisfaction of our team.
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Best Car Rental Company 2024
Business Concept Award
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Car Rental Company of the Year 2024
CorporateLiveWire Innovation & Excellence Awards
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Iceland’s Leading Car Rental Company 2023
World Travel Awards
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Customer’s Favourite Car Rental Company 2023
Rentalcars.com Award
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Best Icelandic Family-Owned Car Rental 2023
Business Concept Award
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Nominee for Iceland’s Leading Car Rental Company 2022
World Travel Awards
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Car Rental of the Year 2017
Northbound Award
Trusted by Thousands of Travellers
With thousands of positive reviews on Trustpilot and Google, we’re proud to be rated Excellent by travellers worldwide. Your satisfaction remains our priority, every trip, every time.
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Arantxa González
05-03-2026* * * * *I had an excellent experience renting a car with Lava Car Rental during my two-week trip around Iceland. The whole process was very smooth from start to finish.
Picking up the car was quick and straightforward, and the staff were friendly and helpful. The vehicle was in great condition and perfect for exploring the island.
What I appreciated most was how easy both the pick-up and the return were. After two weeks of travelling around Iceland, returning the car was just as simple and efficient as the collection.
Overall, a very reliable company and a stress-free rental experience. I would definitely choose Lava Car Rental again for a future trip to Iceland. -
Olaf Leifheit
09-07-2025* * * * *We were very satisfied with our experience at Lava Car Rental in Iceland. The booking process and communication were clear and easy, and everything went smoothly from start to finish. The car was in very good condition, reliable, and exactly what we needed for our trip. The staff was friendly, professional, and always helpful with advice and explanations, which made the whole process even easier. Pick-up and drop-off were quick and uncomplicated. Overall, a great experience – we would definitely recommend Lava Car to anyone traveling in Iceland.
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Sachin Chaudhary
02-05-2025* * * * *I recently rented a car from lava car rental and the experience was exceptional from start to finish. The booking process was seamless. Upon arrival at the rental location, the staff was friendly, professional, and efficient, getting me on the road in no time.
The car was spotless, well-maintained. I appreciated the clear communication regarding rental terms, with no hidden fees or surprises. Returning the vehicle was just as hassle-free, with a quick inspection and a courteous farewell from the team.
I ’ll definitely rent from them again and highly recommend them to anyone in need of a car rental in Iceland -
Aline Bonifay
16-02-2026* * * * *Very straightforward and uncomplicated service, car did its job and brought us safely once around the island.
Edit: 9 months later I rented with them again and had medical troubles, which made me unable to bring back the car to the office. The team supported me and came up with a very generous solution. Thank you so, so much. -
Ivan De La Vega
30-08-2025* * * * *Outstanding service. The car was we ask for and more. A 4x4 SUV hybrid. It took us everywhere. Without any problems. Including when the going got tough. Obviously we didn’t got any crazy at it. Just normal road and occasionally grave.
Client service 100/100. Fast and efficient.
I reserved 2 months before arriving. Make the pervious online check in. Took them 10-15 min to pick us at the airport. 10-15 min to gave us the car. and 10 min when i return it.
I was back to the airport for leaving pretty fast.
I personally recommend 100% -
Thien Mai
22-01-2026* * * * *Really great experience renting a car here! Everything was easy and straightforward. The car was in perfect condition, and the staff were super friendly and helpful. No stress, no hidden fees, and great value for money. Will definitely use this company again on my next trip
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Samantha Hall
27-11-2025* * * * *Very easy. We opted to do a no contact collection. Followed the instructions on the screen and got our keys.
No issues while using our car. Plenty of cars in the first place.
Returning was just as quick and easy.
Will use again on our next visit -
Markus
25-04-2025* * * * *The best rental experience ever. Process was very smooth, no hidden fees everything well explained. They even went out of their way to help!! If you planning to visit Iceland, they are the best choice. We rented Tesla model Y. Car was clean, with full charge.
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Ana Silva
24-10-2024* * * * *Great experience! Fast check-in, drop-off, car was fantastic and the team really helpful. I'll absolutely repeat with them when I come back to Iceland!! Thank you!
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Terry Fowler
09-02-2025* * * * *The company is very well organised you get a quick pick up and drop off at the airport no waiting at all. We had a Dacia Duster what you see on line is what you get, no hidden extras all insurance was included and the price was by far the best that i could find in Iceland.
Our Location
Our headquarters are strategically located just five minutes from Keflavík International Airport. With our free shuttle service, you’ll enjoy a seamless connection from your flight to your vehicle, ready to hit the road in no time.
